+ GMOPN Old Frame New Picture Gallery

Terms of Use

The images in our Old Frame New Picture Gallery are free to use for partners of the Greater Manchester Older People’s Network and the Greater Manchester Combined Authority in any media for non-commercial purposes, until 10th January 2026.   Partners include but are not exclusively: the ten Local Authorities in Greater Manchester, Transport for Greater Manchester, Greater Manchester Centre for Voluntary Organisations, Health Innovation Manchester and Greater Manchester Health and Social Care Partnership. 

Our challenge to you is to replace at least one of the current images of older people in your publications with one from our gallery or another positive image.  The images can also be used in new media.

  • If you are one of our partners and plan to use one or more of these images, please contact us, specifying the name of your organisation, the image or images you are using, the nature of the publication or media where it will appear and, where relevant, showing the image or images to be replaced.  oldframenewpicture@macc.org.uk      

 

  • If you are not one of our partners or are unsure whether your organisation is eligible to use the image, please contact us specifying the name of your organisation, the image or images you would like to use, the nature of the publication or media where it will appear and, where relevant, showing the image or images to be replaced.  oldframenewpicture@macc.org.uk

 

  • If you are not using one of our images but our campaign has prompted you to use another more positive image we’d still love to hear from you.  We want to know how our campaign is having an impact. oldframenewpicture@macc.org.uk    

 

The photographer retains copyright of the photographs that they submit and should be credited wherever possible when images are used.   Names of photographers are visible next to all images in the Gallery.  (The Greater Manchester Older People’s Network and Greater Manchester Combined Authority are granted a licence to use these images for a period of 5 years).

We want these and other positive images to be used as widely as possible but are also mindful that photographers should be suitably recognised, especially while financial circumstances are strained for so many, so if you are not one of our partners and wish to use the image we may put you in touch with the photographer in question to discuss a fee for the use of the image.

Further terms of use:

If you transform or build upon the images, you may not distribute the modified material.

When using the images, consider the context and associated headlines. Don’t use a person’s likeness for stories on sensitive topics or imply or suggest that the person or people featured support a certain belief or position.

Do not use images in a way that the individual in a negative or false light.

 

Further Image Resources

The Centre for Ageing Better has recently launched a positive image library – free to use for commercial and non-commercial purposes.  https://www.ageing-better.org.uk/news/age-positive-image-library-launched

 

The Disrupt Ageing Collection, developed by Getty Images and AARP present images of people over 50 in America, that can be licenced for your campaigns or publications. https://www.gettyimages.co.uk/collections/disrupt-aging